Summary

We have seen a group of producers who were not afraid to take chances with new or established composers.  Not every show paid back the cost of production.  Many lost money. Yet, the producers trusted new talent and stayed with good composers during their careers.

Our producers shifted gears, left operettas behind and accepted the risk that accompanied periods of transition.

Our producers were willing to back a tremendous breadth of musical type all in the same year.  And because of this willingness to take risks, the producers made it possible to replace composers like Victor Herbert,  Rudolf Friml, Sigmund Romberg,  Irving Berlin, Jerome Kern,  George Gershwin, Richard Rodgers, Cole Porter and Vincent Youmans with talented new composers, such as  Harold Arlen,  Frank Loesser,  Frederick Loewe,  Burton Lane,  Arthur Schwartz,  Kurt Weill,  Hugh Martin,  Ray Henderson.  Their courage also made it possible to stick with our great composers throughout their careers—Kern, Rodgers, Berlin, Gershwin and Porter.